The "better-for-you" snack category is where acquisition strategy is most visible. Every major clean snack brand has been bought.

Deli meats, condiments, fresh juices, organic salads — all owned by companies whose primary products are Spam, Velveeta, or Doritos.

Plant-based, "natural" chicken, frozen vegetables. The "healthy dinner" aisle is largely owned by Nestlé, Conagra, and Perdue.

Coca-Cola's strategy: acquire every "healthy" beverage brand, then either scale it or discontinue it. Three examples here, all Coca-Cola.

Two different acquisition models — conglomerate and private equity — both leading to the same outcome: diluted original promise.

Every investigation across all meal occasions. Filter by scrolling or use the tabs above.