Brand profiles tell you the score. Deep dives show you the evidence. Each investigation documents a specific structural problem — a hidden acquisition, a reformulated recipe, a regulatory record, a conflict of interest — with primary sources and a direct line from cause to consequence. These are the stories behind the scores.
75 ingredients. 49 hidden in a proprietary blend. Zero clinical trials on the complete formula. Podcast endorsers with undisclosed equity stakes. The most marketed greens powder is the least transparent about what you're buying.
Acquired for $820M in 2014. September 2024: butter and nonfat milk removed, replaced with corn starch. Marketed as "Now Cheesier." Protein dropped 22%. Not disclosed. Phthalates class action active since 2021.
Built its identity on being "owned by no one." Acquired by Keurig Dr Pepper in October 2024. The independence narrative on all brand channels remains unchanged into 2025. No NSF cert. No batch COAs.
$4M FTC settlement. SEC investigation of the former CEO. Revenue down ~70% from peak. Class action for protein spiking. Still on shelves at GNC with no label disclosure of any of this history.
PGPR added 2006 — castor oil emulsifier replacing cocoa butter, 18 years before the cocoa crisis. Hershey's CFO confirmed formula changes in the Q4 2024 investor call. They told Wall Street. They told consumers nothing.
Peter Attia: equity investor + Chief Science Officer + product promoter — until he resigned February 2026 following Epstein document release. Andrew Huberman: equity investor + promoter. The AG1 model, newer brand, better macros.