Most grocery brands look independent. Many aren't. Traced maps corporate ownership webs, investigates what's really inside the packaging, and connects you to local makers who exist outside that system.
Four companies control more grocery shelf space than most people realize. Every card below links to the full ownership web.
Every corporate ownership story on Traced leads to real independent alternatives — farmers markets, specialty makers, and local shops with genuine sourcing transparency near you.
Farmers markets, specialty makers, and independent shops — each listed with a specific sourcing reason, not just an address.
Each vendor is listed with a specific why-it-belongs-here explanation relative to the brands we investigate — not just a directory entry.
Fast scan first. Expand for receipts. Every story links to owner webs, category indexes, and local alternatives.
Every index scores brands across ownership, ingredient integrity, certifications, and labor record. Sortable, filterable, expandable.
Every day Traced users read about what a corporate brand isn't — then immediately want to know what's near them instead. If you're an independent maker, market, or shop with a real sourcing story, you belong in this network.